Campagnolo: The Evolution of a Revolution
Most movements or revolutions don’t start with a wildfire or massive public support and neither did Tullio Campagnolo’s quest to improve the cycling experience more than 80 years ago.
It all started with a quick release skewer but quickly evolved into much more.
From the quick release the company moved forward to drivetrains, finding solutions aimed at winning the most heralded of cycling’s events with the best athletes the sport has ever known. With each new product Campagnolo was already working on ways to improve the design and functionality of the next generation of componentry.
Continuous innovation was, is and will continue to be the mantra with which all operations are carried out in Campagnolo. There was no quick release before Tullio Campagnolo and there was no 9, 10 or 11 speed transmission before Campagnolo introduced them.
Step by step the Campagnolo groupset inches closer to the ultimate goal of mechanical shifting perfection. The revolution of the mechanical drivetrain has taken one more huge leap towards this most ambitious goal with the latest Chorus, Record and Super Record groupsets launched this year.
The latest video from Vicenza seeks to illustrate this “evolution of a revolution” and highlight the long ride that was necessary to put forth the next level of 11 speed transmissions: #11evolved.